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Technology should be invisible. People don’t think about jet propulsion when boarding a plane, or about torque when driving a car. So why worry about latency, error resiliency, and firewall traversal when holding a video conference?

Video communication should be as simple, natural, and universal as sending an email. It should work with any device, on any available network, and be accessible to everyone at an affordable price.  And yet when Vidyo™ was founded in 2005, these common-sense concepts seemed quite radical.

Vidyo’s CEO and co-founder, Ofer Shapiro, led the design team that built the first commercially successful video conferencing system. He understood that the adoption of video communication as a key business tool hinged on meeting a fundamental challenge: bringing price/performance in line with user expectations.

To answer the challenge, a profoundly new architecture was required. An alternative to the pricey room systems that only connected to other room systems and required expensive dedicated networks; an antidote to the low quality, web-based systems that suffered from latency and jitter.

To make it truly accessible to all, Vidyo’s platform needed to work over general-purpose networks like the Internet. To be affordable required that the platform be software-based and run on standard hardware that people already owned. And to achieve the highest possible video quality across different endpoints, an entirely new architecture was essential.

The answer came with Vidyo’s patented Adaptive Video Layering Architecture, which not only allows a company to adopt and deploy a video solution without a comprehensive network overhaul and upgrade, but it provides this freedom while ensuring high quality, low latency video performance.  Leveraging a new video compression standard called H.264 Scalable Video Coding (SVC) – developed in large part by members of Vidyo’s early team – Vidyo pioneered personal telepresence and delivered the world’s first H.264 SVC-based platform for video communications and collaboration.

Since its launch, Vidyo has steadily gained industry recognition, attracted prestigious partners and customers from a variety of global markets, and earned the sought-after moniker of “technology disruptor” from media and analysts alike. The company continues to lead industry innovation by driving video communication to its full potential. Simultaneously, Vidyo has changed the business model for telepresence-quality, multipoint video communications from one that’s dependent on expensive hardware and high QoS networks, to a highly flexible and scalable software solution that is affordable, easy to use and manage, and universally available.

Vidyo continues to push the boundaries of what is possible in video communication and collaboration anytime, anywhere on any device connected to the Internet and wireless networks.  Here’s to a bright future for personal telepresence!